Your Basket
Close Alternative Icon
Spend £25.00 more to qualify for free UK delivery Yay! Your order qualifies for Free UK delivery
£3.95 Tracked Delivery |FREE on orders over £25 £3.95 Tracked Courier Delivery |FREE on orders over £25
Arrow Thin Left Icon Arrow Thin Right Icon

    Pure Gold

    The higher the MGO, the greater the strength.
    Every jar of Pure Gold Manuka Honey can be traced
    back to the individual hive in New Zealand.
    BIG savings on Winter wellness must haves.

    shop now

    AloeDent

    Our toothpastes are fluoride and fluoride free,
    and can help maintain healthy gums,
    fresh breath with natural defence.

    Shop Now

    Aloe Pura Skincare

    Aloe Pura skin and hair care products are made with
    100% organic Aloe vera, ensuring the highest quality.

    SHOP NOW

    Aloe Pura Juice

    Derived from a unique blend of Aloe Vera whole leaf
    and unfiltered inner gel mixed with traditional botanical
    extracts, all recognised for their natural activity

    SHOP NOW
    Arrow Thin Left Icon Arrow Thin Right Icon

      Follow Optima on Instagram

      Knowledge of Nature

      Knowledge of Nature

      For over 25 years, Optima has been providing you with a range of naturally-inspired products from Aloe Vera to Manuka Honey.

      Based on expert knowledge and years of experience, we aim to help you make a more natural choice in skin care, oral care and food supplements.

      Environment

      Environment

      Our experience in the natural products industry has been facilitated by our focus on only using the finest raw materials sourced from around the world, combined with the latest research and state-of-the-art manufacturing techniques.