I'm used to Ayurvedic toothpastes so I expected an unusual taste, which I got. It tastes of herbs or a natural antiseptic, and then once it starts to foam the freshness of the mint and mint oil comes through. I like that it's not overly sweet like some toothpastes and that there's no artificial taste or smell about it.The toothpaste is a pale green colour and seems to work just as well as mainstream toothpastes, but it doesn't protect sensitive teeth, so I don't think I'd replace my regular toothpaste with this, as I need to protect my worn enamel. The price is off-putting, too, as it costs more than the most expensive enamel-protecting toothpaste on the market. But, you do end up with a really fresh mouth that lasts the day.