Optima Health & Nutrition has maintained a marketing led philosophy since its incorporation in 1994, which has seen the company develop rapidly. Our experience in the natural products industry has been facilitated by our focus on only using the finest raw materials sourced from around the world, combined with the latest research and manufacturing techniques available. New product development has become a key facet, which has enabled entry into various markets around the world, while maintaining growth through product diversity and continual product evolution which has ensured a prolonged product life cycle.
Optima products capture the maximum nutritional activity of each ingredient.
Obviously, our commitment to the environment is key. We do not test our products on animals; all our products are non-toxic, biodegradable and conform to all EC legislation.
Optima are currently active in over thirty countries world wide. Our extensive distribution network exists from Europe through to the Middle East and from Ghana to Hong Kong. Optima’s key strategy in developing export markets lies with its implementation of sales and marketing plans to assist the development of business in a proactive manner. All export markets are supported by dedicated marketing and technical teams.