Your Basket
Close Alternative Icon
Spend £25.00 more to qualify for free UK delivery Yay! Your order qualifies for Free UK delivery
£3.95 Tracked Delivery |FREE on orders over £25 £3.95 Tracked Courier Delivery |FREE on orders over £25

Optima Website Privacy Policy

Welcome to the Dr Organic Group Ltd, Dr Organic Limited and Optima Consumer Health Limited Privacy Policy.
Dr Organic respects your privacy and is committed to protecting your personal data. This Privacy Policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

Purpose Of This Privacy Policy
This Privacy Policy aims to give you information on how Dr Organic collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter or purchase a product or service or take part in a competition. It is important that you read this Privacy Policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements other notices and privacy policies and is not intended to override them.

Controller
Dr Organic is made up of different legal entities - Dr Organic Group Ltd, Dr Organic Limited and Optima Consumer Health Limited. This Privacy Policy is issued on behalf of the Dr Organic group of companies, so when we mention "Dr Organic", "we", "us" or "our" in this Privacy Policy, we are referring to the relevant company in the Dr Organic group responsible for processing your data. Dr Organic Limited is the controller and responsible for this website.

If you have questions about this Privacy Policy or how we treat your personal data, including any request to exercise your legal rights, please contact us using the information provided in the “How to Contact Us” section of this Privacy Policy

Personal Data We Collect

  • Identifiers, such as your name and title. We may also collect your birth date or gender, but only when you choose to provide us with that information, such as in a product review or your account settings.  Identifiers may also include:
    • Contact Information, such as your mailing address, billing address, email address, and telephone number(s).
    • Account Profile Information, such as your username or similar identifier, account password, purchase/order history, and your interests provided when signing up for your account.
  • Commercial Information, such as credit card, debit card, and other financial payment information.
  • Correspondence Information, including anything you may provide to us in your communications with us, such as your intended or actual use of our products, questions about our products, and records of your communications with us.
  • Health Information, specifically any adverse reaction you might have to one of our products and relevant health information that you choose to share with us.
  • Internet/Electronic Activity Information, such as your internet protocol ("IP") address; your web browser software and version; if you arrived at the services through a link from another website, information about the page you came from; your mobile device identifier and other information about devices you use to access the services. We also collect online activity information, such as information about your activity while using the services, including information we may gather through the use of cookies, web beacons and other similar tools that tell us which pages you choose to view, and queries you make using our "search" function. For more information about how and when we collect this information and what we do with it, please see the “Cookies and Tracking” section of this Privacy Policy
  • Marketing and Communications Information, such as your preferences in receiving marketing, promotions and sales offers from us, and photographs containing images of you where you choose to provide us with them as part of a sweepstakes or contest. 

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Electronic Activity Information to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

With the exception of Health Information, we do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time. 

How We Collect Information About You and Sources of Personal Data
We collect information from you and about you in different ways.

  • Direct Interactions. We collect most of your personal data from you directly. For example, you may give us a variety of your Identifiers, Contact Information, Account Profile Information, Commercial Information, Correspondence Information, Health Information, Internet/Electronic Activity Information, and Marketing and Communications Information when you:
    • Create an account on one of our websites;
    • Purchase products from our website or by phone;
    • Contact us with questions or provide feedback about our products;
    • Subscribe to our mailing lists or otherwise agree to receive marketing communications from us; and
    • Enter competitions, promotions or surveys we run from time to time.
  • Automated technologies and interactions. As you interact with our websites, we may automatically collect Internet/Electronic Activity Information about your equipment, browsing actions and patterns. We collect this personal data by using cookies, web beacons, server logs and other similar technologies. We may also receive Internet/Electronic Activity Information about you if you visit other websites employing our cookies. Please see the “Cookies and Tracking” section of this Privacy Policy for further details.  
  • Third parties or publicly available sources. We may also collect information about you from third parties and commercially available sources, including from social media providers, data aggregators, and public databases. Please note that we may combine the various types of information we collect about you and use it as described in this Privacy Policy.

How We Use Your Personal Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.

Click here to find out more about the types of lawful basis that we will rely on to process your personal data.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us. 

Purposes For Which We Use Your Personal Data
We may use your personal data for the following business purposes:

Purpose/Activity

Type of data

Lawful basis for processing including basis of legitimate interest

To respond to your questions and comments when you communicate with us through links or pages provided by the website

(a)   Correspondence Information

(b)   Contact Information

Necessary for our legitimate interests (to communicate with you)

To register you as a new customer

(a) Identifiers

(b) Contact Information

(c) Correspondence Information

Performance of a contract with you

To process and deliver your order including:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us

(a) Identifiers

(b) Contact Information

(c) Commercial Information

(d) Internet/Electronic Activity Information

(e) Marketing and Communications Information

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b)    Notifying you of any product information or product recall

 

 

(c) Asking you to leave a review or take a survey

(a) Identifiers

(b) Contact Information

(c) Correspondence Information

(c) Internet/Electronic Activity Information

(d) Marketing and Communications Information

(e) Health Information

(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

To enable you to partake in a prize draw, competition or complete a survey

(a) Identifiers

(b) Contact Information

(c) Internet/Electronic Activity Information

(d) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) 

(a) Identifiers

(b) Contact Information

(c) Internet/Electronic Activity Information

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

(a) Identifiers

(b) Contact Information

(c) Correspondence Information

(c) Internet/Electronic Activity Information

(d) Marketing and Communications

 

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

(a)    Internet/Electronic Activity Information

(b)   Correspondence Information

(c)    Health Information

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

To make suggestions and recommendations to you about goods or services that may be of interest to you

(a) Identifiers

(b) Contact Information

(c) Correspondence Information

(c) Internet/Electronic Activity Information

(e) Marketing and Communications

Necessary for our legitimate interests (to develop our products/services and grow our business)


Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Marketing
We strive to provide you with choices regarding certain personal data uses, particularly around marketing, promotional offers and advertising. We may use your personal data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services or offers may be relevant for you (we call this marketing). You may receive marketing information for us if you have requested information from us and you have not opted out of that marketing. Click here to find out more about your choices.  

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Public Forums
Our services offer publicly accessible blogs, community forums, or reviews.  You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal data from our blog or community forum, contact us at customerservices@optimah.com. In some cases, we may not be able to remove your personal data, in which case we will let you know if we are unable to do so and why.

Information We Share
We may share your personal data with the parties set out below for the purposes set out in the table above.

Internal Third Parties.
We may share your personal data with other companies in the Dr Organic group acting as joint controllers and processors and who are based in the United Kingdom.

External Third Parties.

  • Service Providers. These include third parties that host our websites, manage databases, perform analyses, send communications for us, process payments on our behalf (e.g., Shopify), ship your orders, provide you with live chat service, or provide certain other components of our websites.
  • Analytics Providers. Such as Google. You can learn more about how Google collects and uses information as a part of its tools
  • Regulators And Authorities. Such as HM Revenue & Customs, regulators and other authorities We may disclose your personal data if we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual illegal activity, or violation of our website Terms of Use here or other contracts or to comply with our legal and regulatory obligations.
  • Professional Advisers. Including lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance, accounting and other professional services.
  • Third parties to who we may choose to sell, transfer or merge parts of our business and our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens in our business, then the new owners may use your personal data in the same was as set out in this Privacy Policy.  

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only pemit them to process your personal data for specified purposes and in accordance with our instructions. 

We may also use your personal data in other circumstances, but we will also explain them to you at the point of collection and, where necessary, get your permission.

International Transfers
[We do not transfer your personal data outside the UK).]

OR

[Some of our external third parties are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK.]

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
  • Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

We Provide You Choices
You may receive marketing offers or solicitations from us through email from time to time. You can subscribe to marketing emails by emailing us at: customerservices@optimah.com

If you prefer not to receive marketing emails from us, please contact us at web.admin@drorganic.co.uk or follow the opt-out instructions at the bottom of each marketing email.  Please note that these requests may take up to 10 days to be effective.

Your request not to receive marketing emails from us will not apply to messages that you request or that are not of a marketing nature. For example, we may contact you concerning any purchases you have made with us even if you opt out of receiving marketing emails.

Uploading Your Personal data.  If you have established a user account in connection with one of our services, you may be able to review and request changes to some information that the Company maintains about you through your account settings or by contacting us at customerservices@optimah.com. We will respond to your request within 30 days. Upon request we will provide you with information about whether we hold any of your personal data.

Cookies and Tracking
We and our partners use cookies or similar technologies to analyse trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual basis (that is, reports of your own activity) as well as on an aggregated basis (that is, reports of all user activity or of the activity of certain users as a group). Click for additional information in the “Cookies and Tracking Technologies” section of this Privacy Policy about cookies.

You may be able to disable cookies by changing a setting in your web browser. Please note, however, that without cookies you may not be able to take full advantage of all the services’ features.

We use Local Storage, such as HTML5, to store content information and preferences. Various browsers may offer their own management tools for removing HTML5. Please note we do not currently support any browser based Do Not Track (DNT) settings or participate in any DNT frameworks, and we do not assign any meaning to any potential DNT track signals you may send or alter any of our data collection or use practices in response to such signals.

If you wish to not have your browsing information used for the purpose of serving you ads, you may opt-out by clicking Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

Our services may be presented alongside Social Media features, such as the Facebook Like button. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social Media features are either hosted by a third party or hosted directly on our services. Your interactions with these features are governed by the privacy policy of the company providing it.

Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax,  accounting, or reporting requirements we are subject to. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law we have to keep basic information about our customers for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: click here to find out more about your legal rights.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Third Party Websites
Our services may provide links to websites, plug-ins and  applications operated by third parties for your convenience and information. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. All of these websites, plug-ins and applications operate independently from us, and we do not control their privacy practices and are not responsible for their privacy statements. We encourage you to review the privacy policies of any third-party websites, plug-ins and applications that you use to better understand their privacy practices.

How We Protect Personal data
We maintain appropriate security procedures to help protect against loss, misuse or unauthorised access, disclosure, alteration or destruction of the information you provide through our services. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

Among other safeguards, we use Secure Sockets Layer ("SSL") technology to help protect transmissions over the internet of your payment card data.

Unfortunately, no data transmission over the internet or stored on a server can be guaranteed to be 100% secure. As a result, while we strive to protect your personal data and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your personal data. If you prefer not to transmit your credit card number over the internet, you can contact us using the toll-free number listed on the website from which you want to order. If you have any questions regarding security, you can contact us at customerservices@optimah.com

Updates to Our Privacy Policy

We reserve the right to modify the Privacy Policy at any time. If we do this, we will post the changes on this page and will indicate at the top of this page the date those terms will be effective. We will give you advance notice of any material changes by email where possible.  It is your responsibility to check to determine if there have been changes to the Privacy Policy and to review any such changes.

Children's Privacy
Our services are not directed to persons under the age of 18.  We do not knowingly collect personally identifiable information from children under 18.  If a parent or guardian becomes aware that his or her child has provided us with such information without their consent, he or she should contact us via the contact details listed below.  If we become aware that a child under 18 has provided us with personal data, we will delete such information from our files.

  • Lawful Basis 
    Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
  • Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
  • Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

Your Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data.

  • You have the right to:Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
  • If you want us to establish the data's accuracy.
  • Where our use of the data is unlawful but you do not want us to erase it.
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
  • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you would like to exercise any of your rights described above and submit a request, contact: customerservices@optimah.com

Health Information. We are required by law to maintain records of our customers who report adverse reactions to our dietary supplement products. We ask for your explicit consent before collecting any information about your health or medical conditions. We will use this information only for the purposes of meeting our regulatory and legal obligations and will not share it with any third parties. You may withdraw your consent at any time by contacting us as described above.

Cookies and Tracking Technologies. We and our partners use cookies or similar technologies to analyse trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. The chart below explains the different types of cookies and tracking technologies and what we use them for:

Cookie/Tracking Technology

 

 

Cookie preference

CookieConsent

Where you indicate a preference about cookies on our websites, this cookie will be used to remember your choice.

Security cookies

n/a

We use these cookies to protect our legitimate interests in providing a secure shopping experience and protecting the data we hold. These cookies [insert explanation of what they do].

Functionality cookies

BVBRANDID, 51981, 51982, 52450, 52496, ASP.NET_SessionId, ContinueShoppingUrl, SLI4_460326000, SLIBeacon_460326000, SliUserIdCookie, _ Sale3for1SessionCookie, _auth, _caid, _cavisit, _mibhv, a1ashgd, og_session_id, optimizelyEndUserId, _pinterest_cm, _pinterest_sess, _auth, stc112271, JSESSIONID, s_vi, OAID

We use these cookies to advance our legitimate interests in running a user-friendly website. [These recognize you when you return to the website. For example, they help us show the right items in your shopping cart if you start a new browsing session.]

Google Analytics/HotJar/Tracking

_ga, _gid, _gat_, _hjIncludedInSample, 1P_JAR, CONSENT, HSID, 1P_JAR, AID, APISID, HSID, DV, NID, OGP, OGPC, SAPISID, SID, SIDCC, SSID, kampyleSessionPageCounter, kampyleUserSession, kampyleUserSessionsCount, backendDataInSessionFlag, kampyle_userid, cd_user_id, gpv_pn2, s_fid, s_cc, s_cvp_v22, s_invisit, s_sq, s_v3, s_v3_s, s_v4, s_vnum, MUID, NAP, ANON, USIsitevisited, uid, MUIDB, MR, B, ASPSESSIONID__, DSID, IDE, igodigitalst_10963738, igodigitalstdomain, igodigitaltc2, pID, SERVERID, cID

We use these cookies to advance our legitimate interests in gaining insight into how our users are interacting with our websites. These cookies are used to analyse data pertaining to our web traffic.

Ad cookies

_uetsid, dnt, eu_cn, external_referer, _twitter_sess, _ga, tfw_exp, kdt, personalization_id, remember_checked_on, guest_id, wd, xs, sb, pl, fr, c_user

We use these cookies to advance our legitimate interests in marketing relevant products to our customers. These cookies are used by our third-party ad network to adapt ads to users, improve campaign effectiveness.

Web beacons

_ __utma, __utmb, __utmc, __utmt, __utmv, __utmz

We use these cookies to advance our legitimate interests in providing relevant marketing communications. We include web beacons in emails or newsletters to determine whether messages have been opened and identify the IP address of the computer on which they were opened. This information helps us customize the services we offer and measure the overall effectiveness of our online content and the products and services we offer. Web beacons also allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party.

If you wish to not have your browsing information used for the purpose of serving you ads, you may alter your advertising preferences   Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

How to Contact Us

If you have any questions or comments about this Privacy Policy, or if you would like us to update information we have about you or your preferences, please contact us by:

Email: customerservices@optimah.com

Mail: Optima Consumer Health
Alberto Road, Valley Way
Swansea Enterprise Park
Swansea
SA6 8RG

If you have questions about this Privacy Policy or our privacy practices, you also may contact our Representative using the following contact details:

Victoria Harrison
Optima Consumer Health
Alberto Road, Valley Way
Swansea Enterprise Park
Swansea
SA6 8RG

+44 1792 646475